Ready, set, raise for The Great RAG Challenge

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De Montfort Students’ Union (DSU)’s resident student media group are preparing for another marathon broadcast – all in the name of charity.

Demon Media are in the final stages of preparing ‘The Great RAG [Raise and Give] Challenge’ – a 24-hour broadcast on the internet and across Leicester with DemonFM – to raise money for Mind and Coping with Cancer, starting at 5pm on Saturday 25 February.

Dan Wildman, Head of Live Events at Demon Media, said: “Essentially, we’re turning DemonTV into a live television station for a full 24 hours with a Children in Need-style broadcast.

“We’ve been preparing mock TV shows, gaming segments and embarrassing challenges all in the name of charity.

“It’s taken months of careful planning, scheduling and production to get to this point, and I couldn’t be more excited for it to start!”


Last year the group raised almost £2,000 for FOCUS and Macmillan Cancer Support with Demons in Space.

As one of the most complex and intricate projects that Demon Media have attempted to date, the broadcast will see the group’s three strands (DemonTV, DemonFM and The Demon) work closely together to distribute content across FM radio and online publishing platforms including YouTube and Facebook Live.

Taking influence from existing charity events such as Children in Need and Red Nose Day, the marathon broadcast will consist of both live and pre-recorded shows that will ape popular TV shows – such as a version of ‘Would I Lie To You?’ featuring Dan Winney and Keira Rounsley – as well as adapted versions of Demon Media content like fresh factual show ‘Late News’.

Dan continued: “It’s all in support of two charities; Mind, a well-known charity that helps those with mental health problems, and Coping with Cancer, a smaller local charity that supports those that are suffering either directly or indirectly with cancer.

“I think it’s important to support these causes because they’re both something that not only I can relate to personally, but that an overwhelming number of other people can, too. Having seen the good that both of these charities do, it seemed like an easy call!

“I also want to make clear that it’s a lot more than just me behind this. The team that I’ve been working with on this project have been working around the clock for months to make sure that the event is as high quality as it can be, and I certainly owe them all a drink or two once this is all over!”

You can watch, donate and even directly influence The Great RAG Challenge once the broadcast begins on the website here.


The broadcast begins on Saturday 25 February at 5pm and will run all the way through to Sunday 26 February.

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