Sports clubs at DMU will stand as one this season after a slick new #TeamDMU kit was officially launched this week.
Sports clubs at De Montfort University (DMU) will stand as one this season after a slick new #TeamDMU kit was officially launched this week.
The new kit creates a one brand identity for De Montfort Students' Union (DSU)'s sports clubs for the very first time, further enhancing the professional approach to sport developed over the past two seasons.
WATCH: You can also take an exclusive look behind the scenes of the photo shoot which created the launch.
This week, students got their first glimpse of the smart new match and leisure wear clubs will compete in this season.
DMUsport has signed a partnership with sportswear brand Surridge to supply the kit, joining other universities such as Brunel, Coventry and Essex to adopt the one brand approach to sport with the supplier.
Derrick Mensah, VP Student Activities at DSU, said: “I’m confident that the new kit will give our sports clubs a real sense of pride in representing their university on the pitch, court or mat- or wherever they do their thing.
“Wearing the same kit shows that, together, we’re all working towards the same goal; something greater the sum of our parts.
“I’m really looking forward to what should be the best year yet for our sports clubs.”
(L-R) DMUsports' Graduate Sport Development Assistants Anna Aldersley, Henryk Smolinski, Grace Morgan and Emilie Fairnington model the new Surridge leisure wear.
Meanwhile, DMU Head of Sport Fiona Dick explained: “Having a uniformed appearance allows our students to enhance the DMUsport brand.
“This allows us to instil a professional approach throughout the students clubs, and create a sense of collegiality and unifying bond through all sports at DMU.”
The new British Universities and Colleges Sports (BUCS) season will begin on Wednesday 11 October when the new kit will be worn for the first time.
Each club kit is unique in its design, but is red and black, featuring a white stripe and trimming, incorporating the red DMU dragon across the lower torso.
Surridge are also supplying black leisurewear for clubs with red trimming, allowing clubs to dress professionally for training and when travelling to match days.
Vice-Chancellor's Sports Scholar and second year Medical Science BSc (Hons) student Henry Clement, who plays for the Men's Rugby 1st XV, said: “I thought the kit looked very smart and neat. I know the squad will look forward to getting their first run out in it.
“It will good to have all the sports teams looking and feeling the part.”
Not seen the new kit yet? Check it out in the university's Facebook album here.
The kit will be worn in anger for the first time on Wednesday 11 October when the news BUCS season gets underway.
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